Catálogo de Investigaciones | 2013-2014

33 CATÁLOGO DE INVESTIGACIONES | AÑO ACADÉMICO 2013 -2014 Transversal descriptive study of the use of Social Medial Platforms by local restaurants businesses in Ponce, Puerto Rico The following thesis will evaluate the social media presence of restaurants in Ponce, Puerto Rico. The study made use of the most updated resources that can explain trends, behaviors, and occurrences in social media. Social media optimization is a concept that requires the compliance and completion of several items. The completion and execution of these concepts can guarantee positive results for business purposes. However, it was found that most restaurants in Ponce lack the social media marketing strategies to rightfully address business accounts. This study tested restaurants social media accounts to eventually discover an unattended market in Ponce, Puerto Rico: the social media market. josé pomales lópez maestría en administración de empresas con especialidad en mercadeo mentor: dra. kenya m. carrasquillo torres mercadeo campañas de mercado principales supermercados